In Europe, many people have started to use sun protection products, and sales of sun protection products are expected to increase in the coming years. This is because people who take care of their skin are becoming more aware of the negative effects of UV rays on the skin, and sun care brands are combining skincare benefits with sun care products to make them more appealing to consumers.
Troubleshooting sunscreen products
Some people were hesitant to use sunscreen because they were worried about how it would blend in with their makeup, but these products have solved that problem. We are also seeing the emergence of sun serums, which are a combination of sunscreen and serum. Sun serums have a similar effect to skincare serums in that they help reduce the aging effects of sun exposure.
Suncare products are being repurposed for by-care
Sun care is increasingly being repurposed into body care, bringing benefits to facial skincare such as anti-aging and moisturizing the skin. It used to be difficult to combine sun protection with body care, but as sun care brands have researched ingredients, it has become possible.
