In Europe, skincare consumers are showing a strong interest in sustainable products,
and the interest in ethically produced and sustainable products is equally evident across different age groups.
Sensitive as well as dry and sensitive skin is the most common among consumers, with many seeking revitalizing products.
Popular anti-aging products in Europe
Twenty percent of consumers who purchased skincare products said they had sensitive skin,
30% said they had dry skin, and 25% said they had combination skin. In Europe,
products for sensitive skin accounted for 55% of the skincare market, with interest in anti-aging products with moisturizing benefits.
Serums and moisturizers with soothing ingredients such as aloe vera were popular and selling well. In Asia Pacific,
acne and oiliness were of high interest to consumers, and younger consumers were more likely to be influenced by social media.
Middle Eastern markets favor high-end products
While the Middle East market was more sophisticated, they were more likely to invest in high-end moisturizer products,
with 44% of shoppers favoring luxury products and gravitating toward skincare creams and semi-solid serums with proactive products.
The US was found to have a wide range of skin concerns, including aging, acne, and pigmentation,
and skincare routines varied from individual to individual. More than half of consumers using digital beauty solutions were under the age of 34.
